A Complex Global Business' Dilemma : Long Range Planning vs. Flexibility  

Oleh:

Polcha, Andrew E.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 18 no. 2 (1990), page 34-40.
Topik: moral dilemma; global business; dilemma; long range; planning; flexibility

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This world-leading marketer, rightfully proud of its state - of - the - art centrally controlled planning system, finds that the managers of its international business need an ever greater degree of flexibility if they are to compete successfully in their many rapidly shifting global markets.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali