Detail The Case for Nonspecialized Diversification   Oleh:  Leontiades, Milton Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 18 no. 1 (1990), page 26-33. Topik: diversification; non specialized; diversification Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Professor Milton Leontiades teasingly reminds us of Thomas Huxley's quip about tragedy in science being the slaying of a beautiful hypothesis by an ugly fact. One of the favorite beautiful hypotheses of business and economics is that diversification - especially unrelated diversification - is bad. Specialization, on the other hand, is supposed to be good. For a list of arguments that could shake your blind adherence to this theory, see box, “Six Myths About Diversification” (Page 29). Professor Leontiades makes a strong case for nonspecialized diversification. If the thought of maneuvering your firm away from its core activity sounds like heresy, read on. He even provides you with guidelines for committing diversification heresy the tight way. Didn't we learn in the 70 s and 80 s that it was disastrous to stray from your core business ? Here's the contrarian argument from Myth Management : An Examination of Corporate Diversification as Fact and Theory. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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