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Detail
ArtikelPricing and Differentiation Strategies  
Oleh: Stern, Andrew A.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 5 (1989), page 30-37.
Topik: pricing theory; pricing; differentiation; strategies
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelDifferentiated pricing for every customer is a nifty strategy, but will it fly ? Airlines divide the business folks from the tourists (the criteria being a reservation with a weekend day stay), and then price each seat accordingly.
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