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Pricing and Differentiation Strategies
Oleh:
Stern, Andrew A.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 17 no. 5 (1989)
,
page 30-37.
Topik:
pricing theory
;
pricing
;
differentiation
;
strategies
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Differentiated pricing for every customer is a nifty strategy, but will it fly ? Airlines divide the business folks from the tourists (the criteria being a reservation with a weekend day stay), and then price each seat accordingly.
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