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Deciding How to Compete
Oleh:
Day, George S.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 17 no. 5 (1989)
,
page 18-23.
Topik:
competence
;
deciding
;
compete
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Many firms wage internal warfare over the choice between two competitive strategies : differentiation (high customer value), or low cost. But Kellogg had its competition for breakfast by doing both.
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