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ArtikelDeciding How to Compete  
Oleh: Day, George S.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 5 (1989), page 18-23.
Topik: competence; deciding; compete
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelMany firms wage internal warfare over the choice between two competitive strategies : differentiation (high customer value), or low cost. But Kellogg had its competition for breakfast by doing both.
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