Detail From Mass Marketing to Mass Customization   Oleh:  Kotler, Philip Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 5 (1989), page 10-13. Topik: customization; mass marketing; mass customization Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This famous marketing guru tells how to create a differentiation strategy specifically for the mass market, segmented markets, micromarkets, and -the latest evolution - individual markets of just one customer. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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