The Nuts and Bolts of Formuating Differentiation Strategy  

Oleh:

Getz, Gary A. ; Sturdivant, Frederick D.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 5 (1989), page 4-9.
Topik: strategy; nuts and bolts; formulating; differentiation; strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

All the functions of a company must support a differentiation strategy or it will be doomed to failure. This step - by - step, team - oriented approach to differentiation development also defines the planner's role in the multifunctional process.

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