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Upping The Odds for Strategic Alliance Success
Oleh:
Randall, Robert M.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 17 no. 4 (1989)
,
page 30-33.
Topik:
alliances
;
odds
;
strategic alliance
;
success
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Joint ventures to produce a product have been in business for decades. Nowadays they're called “strategic alliances,” and they are likely to have information gathering as a major goal. We ask venture authority Kathryn Rudie Harrigan how a firm can boost its learning potential and yet protect its core secrets.
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