Plus Development Corporation : Joint Venturing A Breakthrough Product  

Oleh:

Wheelwright, Steven C. ; Langowitz, Nan S.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 4 (1989), page 6-21.
Topik: joint venture; development; corporation; joint venturing; product

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Plus Corporation, working with a leading -edge Japanese manufacturer, is rushing a unique product to market. The principals must manage the joint venture, survive a competitive crisis, and keep their parent corporation happy. It's easy to empathize with the line managers, but try taking the perspective of the CEO of the parent firm.

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