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Detail
ArtikelMarket Perceived Quality : Key Strategic Concept  
Oleh: Gale, Bradley T. ; Buzzell, Robert D.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 2 (1989), page 6-15.
Topik: concept; market; quality; key strategic; concept
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelMost managers equate “quality” just with conformance to technical standards. The more powerful strategic weapon is market perceived quality. Here's how to measure it and why it's such a potent weapon.
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