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Market Perceived Quality : Key Strategic Concept
Oleh:
Gale, Bradley T.
;
Buzzell, Robert D.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 17 no. 2 (1989)
,
page 6-15.
Topik:
concept
;
market
;
quality
;
key strategic
;
concept
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Most managers equate “quality” just with conformance to technical standards. The more powerful strategic weapon is market perceived quality. Here's how to measure it and why it's such a potent weapon.
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