Detail Competitive Assessment in Service Industries   Oleh:  Leigh, Thomas W. Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 1 (1989), page 10-19. Topik: SERVICE INDUSTRIES; competitive assessment; service industries Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Grinstead Inns, a low -p riced motel chain, is a recent addition to the lodging product line of the Columbia Corporation (a fictional firm). Grinstead Inns is targeted toward the $30 to $40 per night economy segment of the lodging market. This case study describes the process of competitor assessment Columbia used to position Grinstead Inns in the economy lodging segment and why Columbia considered it worth the investment. This case is designed to show how a service business performs the competitor analysis process, and how strategy guides data collection. The Grinstead Inns “product” was based on market opportunities uncovered during the competitive assessment. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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