Detail Talking A Flyer on Wind Technology   Oleh:  Neidell, Lester Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 16 no. 6 (1988), page 28-35. Topik: TECHNOLOGY; flyer; wind technology Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel We read case studies to train ourselves to make better business decisions. But some cases, like this one, aren't a model for decision analysis. The Wind Technology story recounts the rather commonplace process of developing a business plan based on, if you'll pardon the pun, pretty thin air. (We deliberately chose a low-tech case so the business issues wouldn't be overshadowed by the complexities of a high - tech process.) But don't be condescending when you critique the Wind Technology business plan. Who among us hasn't fallen prey - like its management - to “The Better Mouse Trap” school of marketing syndrome ? The symptoms : You become infatuated with a product idea and write a ten -year P & L statement before you talk to 100 potential customers. And there's another trap to this case. It's the “I can't make a decision because I don't have all the facts” cop out. In the real world you never have all the facts, the ducks are never aligned, and the winds of business are fickle. As a treat for readers who “solve” the Wind Technology case on their own, we asked two experts to let us publish their commentaries as a coda. Compare your analysis with theirs and write us a letter if you think your insights are worth sharing with your fellow managers. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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