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How to Avoid The Technical Traps in Product Development
Oleh:
Frumerman, Robert
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 16 no. 6 (1988)
,
page 20-27.
Topik:
product
;
technical traps
;
product development
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Every company engaged in the development of new products can expect some failures. Since each successive stage of development increases in cost by roughly ten times, the cost of failure can be greatly reduced if fatal flaws are recognized early, and doomed projects are aborted before they waste a firm's resources. By subjecting a developing product to a periodic review of its status, management can assess whether or not it is worth continued funding. The technological aspects of the potential product must be scrutinized carefully for, while products fail to be commercial for many reasons, technical flaws invariably lead to dead ends.
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