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Environmental Scanning at Monsanto
Oleh:
Stroup, Margaret A.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 16 no. 4 (1988)
,
page 24-27.
Topik:
ENVIRONMENTAL
;
environmental scanning
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Environmental scanning is “the study and interpretation of what is happening in society at large today in order to forecast developments in the business operating environment of tomorrow,” according to the excellent definition used by the Daniel Yankelovich Group.
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