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Detail
ArtikelEnvironmental Scanning at Monsanto  
Oleh: Stroup, Margaret A.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 16 no. 4 (1988), page 24-27.
Topik: ENVIRONMENTAL; environmental scanning
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelEnvironmental scanning is “the study and interpretation of what is happening in society at large today in order to forecast developments in the business operating environment of tomorrow,” according to the excellent definition used by the Daniel Yankelovich Group.
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