The Rapidly Growing Pump Company : Marketing for Competitive Advantage  

Oleh:

Jones, Thomas C. ; Seiler, George R.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 16 no. 3 (1988), page 30-35.
Topik: MARKETING; growing pump; company; marketing; competitive advantage

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The Rapidly Growing Pump Company (RGP) is a strong performer in the equipment business. It is a subsidiary of a fast - track Fortune 500 company, one that emphasizes growth and profitability.

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