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ArtikelNailing Down A Future for A Small Wood - Products Business  
Oleh: Migliore, R. Henry ; Ringness, Ronald C.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 15 no. 3 (1987), page 30-37.
Topik: PRODUCTS; nailing down; future; small wood - products
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelLiberty Industries was founded in 1964 by its current President and Chairman of the Board, Charles E. Trebilcock. It began as a small industrial wholesale lumber firm located in northeastern Ohio, specializing in wood packaging products. The original plan called for a regionalized concentration of sales in a four - to five - state area. Liberty experienced moderate growth during its first nine years, when it functioned as a three - person organization. In 1973, the firm decided to increase field sales by developing an inside support department. A marketing manager was hired, as well as several product specialists. As a result, sales increased more than 13 times from 1972 through 1979. (See Exhibit 1).
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