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Nailing Down A Future for A Small Wood - Products Business
Oleh:
Migliore, R. Henry
;
Ringness, Ronald C.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 15 no. 3 (1987)
,
page 30-37.
Topik:
PRODUCTS
;
nailing down
;
future
;
small wood - products
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Liberty Industries was founded in 1964 by its current President and Chairman of the Board, Charles E. Trebilcock. It began as a small industrial wholesale lumber firm located in northeastern Ohio, specializing in wood packaging products. The original plan called for a regionalized concentration of sales in a four - to five - state area. Liberty experienced moderate growth during its first nine years, when it functioned as a three - person organization. In 1973, the firm decided to increase field sales by developing an inside support department. A marketing manager was hired, as well as several product specialists. As a result, sales increased more than 13 times from 1972 through 1979. (See Exhibit 1).
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