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Detail
ArtikelThe CEO's Change Agenda  
Oleh: Bennigson, Lawrence A. ; Swartz, Howard
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 15 no. 3 (1987), page 12-19.
Topik: ceo; CEO; agenda
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
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Isi artikelCEO s increasingly face the need to foster radical change in their organizations. The makeover may require them to invent a culture that is pervasive, comprehensive, and sharply divergent from the behavior and values of the past. Lacking experience as transformational leaders, most CEO s resort to traditional techniques. They alter structure, modify some systems, and move a few key people. However, simply manipulating these “hard” systems is not enough. In order to bring about the changes necessary for success, the CEO must also alter “soft” systems - including beliefs about the firm and its future, and the style of its key managers.
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