Detail Corning Converts to Strategic Marketing   Oleh:  Daltas, Arthur ; McDonald, Philip Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 15 no. 2 (1987), page 38-39. Topik: MARKETING; converts; strategic marketing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January / February 1987 issue of Planning Review. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved