From the Editor:The State of the Journal  

Oleh:

Rust, Roland T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 72 no. 6 (Dec. 2008), page 1.
Topik: Editorial; Journal

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This is the last issue of Journal of Marketing (JM) for which I am editor, so I want to take the opportunity to reflect on the health and status of the journal and to thank everyone who has contributed to its success. Ajay Kohli, one of the world's foremost scholars on organizational theory in marketing, assumed the editorial reins in July and is already doing a fine job of editing the journal. The first issue for which he is primarily responsible will be January 2009.

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