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BukuUsing the Implicit Association Test to Measure Self-Esteem and Self-concept (in Journal of Personality and Social Psychology, Vol. 79, No. 6)
Bibliografi
Author: Greenwald, Anthony G. ; Farnham, Shelly D.
Topik: Implicit Association Test (IAT); Self Esteem; Self Concept; Valence; Confirmatory Factor Analysis (CFA)
Bahasa: (EN )    
Penerbit: American Psychological Association     Tempat Terbit: Washington, D.C.    Tahun Terbit: 2000    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Gwald_Farnham_JPSP_2000.OCR[1].pdf (515.61KB; 50 download)
Abstract
Experiment I used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept measures. Compared with well-established explicit measures, the IAT measures revealed triple the difference in measured masculinity-femininity between men and women. Again, CFA revealed construct divergence between implicit and explicit measures. Experiment 3 assessed the self-esteem IAT's validity in predicting cognitive reactions to success and failure. High implicit self-esteem was associated in the predicted fashion with buffering against adverse effects of failure on two of four measures.
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