The Severity of Contract Enforcement in Interfirm Channel Relationships  

Oleh:

Frazier, Gary L. ; Antia, Kersi D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 65 no. 4 (2001), page 67-81.
Topik: interfirm; severity; contract enforcement; interfirm channel relationships

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Little is known about how channel members react to violations of explicit contracts. The authors develop and test an integrative conceptual framework that focuses on the severity of the enforcement response in channel relationships. The empirical results provide evidence of discerning enforcement practices by channel members, reflecting channel system, network, and dyadic concerns.

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