Aplikais bauran pemasaran dalam memasarkan produk label.  

Oleh:

Prasetya, Wibawa

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 25 no. 277 (Oct. 2008), page 15.
Topik: Marketing Mix; Produk Label

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.27 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: W36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

MArekting mix as one of the marketing strategy is usually used by companies in marketing their products successfully. The objective of this research is to study and evaluate the application of the marketing mix strategy used by the entreprise which it's product is label for the garment. The labels classified as an international quality such as Polo, Marks & Spencer, Tommy Hilfiger, Nike, etc. The label produc sold by this company can not be identified as the mass product, so that its marketing strategy applied to special customers only, from the small, medium, until big scale garment enterprises.

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