A Creative Partnership and an Innovative and Effective Multimedia English Language Learning and Teaching Website  

Oleh:

Zhao, Baobin ; Arridge, Richard ; Liu, Dailin ; Fang, Muzhen

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: AAOU Journal vol. 3 no. 1 (Mar. 2008), page 44-54.
Topik: "in2english"; Multimedia; Online-Learning; Partnership
Fulltext: AA65_03_01_Zhao Baobin.pdf (120.81KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA65.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

"in2english" as an innovative and effective multimedia english language learning and teaching website came about through a creative partnership between the British Council (BC), the British Broadcasting Corporation (BBC), Chuina Central Radio and Television University (CCRTVU) and CRTVU-Online Distance Educational Technology Limited (CRTVU-Online). As its inception many of the website's features were innovative and cutting edge. The free website goes beyond text and makes extensive use of multimedia. Since its launch on 5th November 2002 the website has welcomed nearly 10 millions unique visitors, visited 18 million times, from its target audience of business people, English teachers, young professionals and their children. However, it is also a time to reflect on the lessons learned about Chinese learners' attitude to online elarning. A retrospective and critical approach is neede to see how far we have come, how creative and innovative we are now and how we should proceed in the future.

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