Mediation of the Negative Effect of Red on Intellectual Performance  

Oleh:

Maier, Markus A. ; Elliot, Andrew J. ; Lichtenfeld, Stephanie

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 34 no. 11 (Nov. 2008), page 1530.
Topik: Red; Avoidance; Focus of Attention; Performance; Mediation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research examines the hypothesis that an attentional process grounded in avoidance motivation—local relative to global processing—mediates the negative effect of red on intellectual performance. This hypothesis was tested in a series of experiments using two approaches to documenting mediation. Experiment 1 established that the perception of red undermines IQ test performance. Experiments 2a and 2b documented mediation via the experimental causal chain approach, and Experiment 3 documented mediation via the measurement of mediation approach. This represents the first demonstration of a mediational process in the domain of color psychology. A call is made to broaden priming research to include color stimuli.

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