Resource-Advantage Theory : A Snake Swallowing Its Tail or A General Theory of Competition ?  

Oleh:

Morgan, Robert M. ; Hunt, Shelby D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 61 no. 4 (1997), page 74-82.
Topik: competition; resource - advantage theory; snake swallowing; competition

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Deligönül and Çavusgil (1997) conduct a paradigm - level analysis of resource - advantage (R - A) theory. They argue that : (1) Hunt and Morgan (1995) offer resource - advantage theory as a replacement for perfect competition theory, (2) a successful challenger to any theory must come from a new paradigm, (3) but both perfect competition and R - A theory come from the same paradigm. Therefore, (4) the replacement thesis is dubious. We evaluate their argument.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali