The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts  

Oleh:

Palan, Kay M. ; Teas, R. Kenneth

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 61 no. 2 (1997), page 52-67.
Topik: MARKETING CONCEPTS; realms; scientific meaning; framework; nominal definitions; marketing concepts

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Nominal definitions of concepts specified in marketing theories are vulnerable to problems involving conceptual ambiguity and vagueness when they are defined using natural language systems. The authors present a framework that researchers can use to assess the theoretical meaningfulness of conceptual definitions and to improve theoretical meaningfulness using the specification of formal language systems. Although the framework is applicable to any conceptual definition, the authors use several consumer expectations and related concepts to demonstrate the contribution of this framework to the improvement of conceptual definitions and to the process of theory formalization.

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