A Cross-National Comparative Study of New Product Development Processes : Japan and The United States  

Oleh:

Parry, Mark E. ; Song, X. Michael

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 61 no. 2 (1997), page 1-18.
Topik: development; cross - national; new product; development processes

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Drawing on the marketing and management literatures, the authors identify strategic, tactical, and environmental factors that influence the commercial success of new products. They test the resulting conceptual model using data collected on 788 Japanese and 612 American new product development projects. The results provide insights into the antecedents and correlates of new product success and failure in both Japanese and U. S. firms, as well as into successful and unsuccessful management practices.

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