The Resource-Advantage Theory of Competition : Dynamics, Path Dependencies, and Evolutionary Dimensions  

Oleh:

Morgan, Robert M. ; Hunt, Shelby D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 60 no. 4 (1996), page 107-114.
Topik: competition; resource - advantage; competition; path dependencies; dimensions

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The authors respond to the thoughtful concerns raised by Dickson (1996) about the issue of path dependencies and the dynamics of resource - advantage (R - A) theory (Hunt and Morgan 1995). Rather than R - A theory and Dickson's work being inconsistent, the authors point out that Hunt and Morgan (1995) cite Dickson's (1992) work on two different occasions as support for the dynamics of R - A theory. Furthermore, because R - A theory proposes that firms seek superior financial performance, when combined with the fact that all firms cannot be superior at the same time, R - A competition necessarily is dynamic. Moreover, though the issue of path-dependencies is more contentious than Dickson suggests, R - A theory fully accommodates path dependencies, because it is an evolutionary, nonconsummatory theory.

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