Research Notes and Commentaries : Determining The Scope and Impact of Market Orientation Profiles on Strategy Implementation and Performances  

Oleh:

Dobni, C. Brooke ; Luffman, G.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 24 no. 6 (Jun. 2003), page 577-585.
Topik: market orientations; scope; market orientation profiles; strategy implementation; performance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Strategy implementation and performance in organizations are influenced by its market orientataion. Market orientation is the collective of employee behaviours that affects strategy implementation, how an organization interacts with its environment and adjusts to changes within that context. The relationship between market orientation, strategy implementation and performance is robust across environmental contexts. This study identifies ideal behavioural profiles for organizations seeking to maximize performance by considering the scope and impact of market orientation on strategy implementation. This is accomplished by considering market orientation and strategy profiles in relation to performance in a holistic of alignment, perspective, corresponding to competitive contexts characterized by varying degrees of market turbulence and competitive intensity. Important strategic and performance implications of this dynamic are revealed that should be considered by academics and practitioners alike.

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