Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism  

Oleh:

Chiapello, Eve ; Fairclough, Norman L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Discourse and Society (Full Text) vol. 13 no. 2 (Mar. 2002), page 185-208.
Topik: Capitalism; ideology; management; management gurus; spirit of capitalism; transdisciplinary research
Fulltext: Eve Chiapello et al..pdf (116.43KB)

Isi artikel

Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon ‘new management ideology’, and in particular on a recent book by a highly influential management ‘guru’ (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research.

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