Strategi public relations pariwisata bali.  

Oleh:

Putra, Kadek Dwi Cahaya

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 5 no. 01 (Jun. 2008), page 41.
Topik: Bali Tourism; Public Relations; SWOT Analysis and Strategy

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Bali has to maintain its image and reputation as the world leading class tourist destination. Tourist in fact is a vulnerable industry easily ruined by related issues and crises. therefore, Public Relation (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali's Public Relations positioning and setting up its PR strategies.

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