Komunikasi dalam manajemen reputasi korporasi.  

Oleh:

Hardjana, Andre

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 5 no. 01 (Jun. 2008), page 01.
Topik: Corporate Reputation; Corporate Identity; Corporate Image; Strategic Corporate Communication

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.

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