Efektivitas Pemasangan Iklan Di Surat Kabar Dalam Rangka Promosi Universitas Terbuka Di UPBJJ Surabaya  

Oleh:

Iriyani, Dwi

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Jurnal Pendidikan Terbuka dan Jarak Jauh vol. 4 no. 1 (Mar. 2003)
Topik: Promosi UT-UPBJJ Surabaya; Efektivitas Pemasangan Iklan
Fulltext: Dwi Iriyani.pdf (84.53KB)

Isi artikel

Promotion is one of the practical measures by which some universities can demonstrate their existence in the community in broad sense. Success in determining the strategy of promotion will enable the university to increase the student enrollment. In 1999 UPBJJ-UT Surabaya began to promote its institution through advertising in a daily newspaper, Surya. In addition UPBJJ conduct other type of promotion such as visiting senior high schools and institution, distributing brochures, and placing street banners. This is done in order to increase number of students, especially those in reguler programs. Consequently, it is interesting to analyze how these promotions, especially one using daily newspaper, effect perception of potential students A 25 percent from 360 new students were purposively random sampled and given questionaires. The results showed that (1) the promotion through Surya was less affective compared with the information available through the street banners, (2) status of the newspaper generated a little effect on the acceptability of information on UT and (3) messages present in the advertising of the newspaper were good enough.

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