Detail Product Stereotypes, Strategy and Performance Satisfaction: The Case of Chinese Exporters (Journal of International Business Studies, Vol. 33, No. 4, 4th Qtr 2002) Bibliografi Author: Brouthers, Lance Eliot ; Xu, Kefeng Bahasa: (EN )     Penerbit: Palgrave Macmillan Journals     Tempat Terbit: Hampshire    Tahun Terbit: 2002     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: independent study 47.pdf (556.69KB; 3 download) Abstract Does following a product strategy of price leadership result in superior performance satisfaction for Chinese exporters? Does branding products and targeting less developed countries significantly improve Chinese exporters' satisfaction with export performance? Results indicate performance satisfaction decreased when Chinese firms pursued price leadership product strategies. While performance satisfaction increased when Chinese exporters used a branding product strategy, branding products and targeting other less developed countries with these brands significantly increased performance satisfaction over branding alone. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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