Detail A Contingency View of Porter's "Generic Strategies" (The Academy of Management Review, Vol. 13, No. 3, July 1988) Bibliografi Author: Murray, Alan I. Bahasa: (EN )     Penerbit: Academy of Management, Pace University     Tempat Terbit: New York    Tahun Terbit: 1988     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: independent study 3.pdf (356.32KB; 1 download) Abstract According to Porter, cost leadership and product differentiation can be pursued simultaneously only under rare conditions: It is also unclear how these strategies can be implemented. In this article Porter's generic strategies are linked to external preconditions. This approach shows that the generic strategies are not mutually exclusive and that each strategy may be linked to a variety of strategic means. The implications that these results have for structuring organizations are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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