Detail The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (The Journal of Consumer Research, Vol. 16, No. 1, June 1989) Bibliografi Author: Belk, Russell W. ; Sherry, John F. ; Wallendorf, Melanie Bahasa: (EN )     Penerbit: The University of Chicago Press     Tempat Terbit: Chicago    Tahun Terbit: 1989     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 23.pdf (1.13MB; 3 download) Abstract Two processes at work in contemporary society are the secularizationof religion and the sacralizationof the secular. Consumer behavior shapes and reflects these processes. For many, consumption has become a vehicle for experiencing the sacred. This article explores the ritual substratum of consumption and describes properties and manifestations of the sacred inherent in consumer behavior. Similarly, the processes by which consumers sacralize and desacralize dimensions of their experience are described. The naturalisticinquiryapproachdrivingthe insights in this article is advanced as a corrective to a premature narrowing of focus in consumer research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved