Detail Research Notes and Communications First-Mover Effects in Multiple Dynamic Markets (Strategic Management Journal, Vol. 13, No. 3, March 1992) Bibliografi Author: Mascarenhas, Briance Topik: First-mover effects; international markets; market pioneering; market share Bahasa: (EN )     Penerbit: John Wiley & Sons     Tempat Terbit: New York    Tahun Terbit: 1992     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 15.pdf (268.08KB; 0 download) Abstract A study of first-mover effects in semi-submersible oil-drilling suggests that first-entrants in international markets maintain higher market share after controlling for market localization and life cycle. Examining only surviving entrants at a point in time inflates this pioneeringmarket share relationship. Pioneering has an inter-market effect on market share, greater than the intra-market effect. Multinational firms may use market piorleering to resist localization pressures and enhance survival in foreign markets. The study suggests the importance of careful first-mover idertt@cation anti market definition, a wider examination of first-mover effects over multiple markets, and control for measurement timing. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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