Detail Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers (The Journal of Consumer Research, Vol. 26, No. 4, March 2000) Bibliografi Author: Youngme, Moon Bahasa: (EN )     Penerbit: The University of Chicago Press     Tempat Terbit: Illinois    Tahun Terbit: 2000     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 2.pdf (540.29KB; 2 download) Abstract This investigation examines the dynamics associated with soliciting intimate information from consumers via computers. Experiment 1 identifies two factors—reciprocity and sequence—that affect the likelihood that people will reveal intimate information about themselves via a computer. Experiment 2 provides evidence that intimate information exchanges can affect how consumers behave in subsequent interactions. Implications for marketing research and practice are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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