Detail Customer Knowledge Management (The Journal of the Operational Research Society, Vol. 53, No. 8., August 2002) Bibliografi Author: Garcia-Murillo, M. ; Annabi, H. Topik: retail; customer knowledge; knowledge management; management learning; customer relationship management; customer knowledge management Bahasa: (EN )     Penerbit: Palgrave Macmillan Journals     Tempat Terbit: Hampshire    Tahun Terbit: 2002     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 0.pdf (1.72MB; 11 download) Abstract Customer knowledge has received little attention in the knowledge management literature. The authors of this exploratory study argue that practices in marketing and customer relationship management have not been able to capture knowledge from customers that comes from social interactions with firm employees. The authors propose a three-step model by which companies can obtain this knowledge. The model's theoretical base comes from the information retrieval and socialization concepts of the knowledge management literature. The paper identifies cultural changes required to make this process successful. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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