Shiv Industries: Facing the Challenge of Global Competition  

Oleh:

Banerjee, Arindam ; Jamal, Muzaffar ; Awasthy, Dheeraj

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 2 no. 1 (Jan. 2005), page 37-67.
Topik: Challenges Of Globalization; Automotive Component Industry; India; Automobile Industry; Moulded Rubber; Protected Environment
Fulltext: 37.pdf (322.61KB)

Isi artikel

This is an integrative case that brings out the intricacies of globalization and provides scope for discussion on the alternate strategies Shiv Industries can take to successfully operate in a new environment. The case highlights the problems of the organized sector in the changing market context where these companies face challenges from both ends—at the lower end competition comes from the unorganized sector whereas at the higher end of technology competition comes from more evolved industries in the current Indian scenario.

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