Auction of Pakistani Cellular Mobile Licences  

Oleh:

Asir Hassan, Sadaf

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 2 no. 1 (Jan. 2005), page 5-35.
Topik: Valuation; Auctions; Telecommunications industry
Fulltext: 5.pdf (486.37KB)

Isi artikel

This case study was written by Sadaf Asir Hassan to serve as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This material may not be quoted, photocopied or reproduced in any form without the prior written consent of Lahore University of Management Sciences. Delafone International, a telecommunications company based in Denmark, was preparing a bid for cellular mobile licences in Pakistan. Harris Scott, the CEO of the mobile unit of Delafone and Ammar Ahmad, a financial consultant, had to recommend an initial bid price for this licence. Since the first bid price was only a qualifier for the following auction stage, they also had to develop a strategy for the upcoming auction and decide on a walk-away price.

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