| It has been for years, that most companies measure their performance only with their financial aspect. These performance measurements have their limitions because they can not measure the intangible assets (i.e. the costumer satisfaction, the learning process and the internal business process. In these fact, intangible assets are important factors that support the successful company in the bussiness competition. To anticipate these conditions and in the advance development of the technology as well as the more Letter the management system, Robert S. Kaplan & David P. Norton introduce a new system of the performance measurement, that is the Balanced Scorecard The Balance Scorecard is part of a performance management system to enable organizations to achieve their goals. The Balance Scorecard translates a strategic business units mission and strategy into a set of measures built around four or five perspectives : financial, customers, internal process, innovation and improvement and employee. Balance Scorecard helps focus entire organization on what must be done to create break through performance. |