Detail Analisis Pengaruh Gaya Hidup terhadap Perilaku Pembelian Produk "XYZ": Studi Kasus di Toko "XYZ", Mall Pondok Indah, Jakarta (Media Ilmiah Indonusa, Vol.12 No.2, November 2007 Bibliografi Author: Sari, Devita ; Suhaily, Lily Topik: Influences; Lifestyle; Consumer Purchasing Behaviour Bahasa: (ID )     Penerbit: Universitas Indonusa Esa Unggul     Tempat Terbit: Jakarta    Tahun Terbit: 2007     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Analisis Pengaruh Gaya Hidup terhadap Perilaku Pembelian Produk XYZ.pdf (346.1KB; 28 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: RR-2772 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Abstract Recently, people need product that could improve their appearance and lifestyle. This phenomenon creates many marketers to offer bodycare products with many different brands. The effect of this situation is the increased of the level of competition. Based on this condition, the purpose of this study is to find out the influences of lifestyle toward consumer purchasing behavior of the "XYZ" product. The simple Regression test is used here to analyze its influences. The result of this study shows that lifestyle influences the consumer purchasing behavior of the "XYZ"product. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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