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Detail
ArtikelBuilding Value : Customer and Shareholder  
Oleh: Bruno, Albert V. ; Cleland, Alan S.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 25 no. 3 (1997), page 22-30.
Topik: Shareholder; building value; customer; shareholder
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelWe all constantly witness breathtaking turns in the fortunes of business enterprises, both large and small. Virtually every issue of the Wall growth suddenly halts or whose stock price abruptly collapses. Readers of these stories usually look for complex reasons to explain the dramatic differences between the victor and the vanquished. But the cause of success or failure is seldom complicated.
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