Beyond Goods and Services : Staging Experiences and Guiding Transformations  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 25 no. 3 (1997), page 11-21.
Topik: transformation; goods; services; staging experiences; transformations

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

“Beyond the world of goods and services lies the world of experiences and transformations - distinct economic offerings with implications for the strategic fortunes of giant corporations and entrepreneurial start - ups alike.”

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali