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Can You Align It With Business Strategy ?
Oleh:
Bruce, Karin
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 26 no. 5 (1998)
,
page 16-21.
Topik:
BUSINESS
;
business strategy
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31.2
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Firms today seek sustainable competitive advantage through their ability to provide a dynamic and unique mix of product, pricing, promotion, distribution channel, and technology. Hyper - competitive markets bring pressure for firms to shorten product lifecycles, rapidly identify and penetrate new market segments, dramatically increase operational efficiencies, and disintermediate supply chains and distribution channels.
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