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Detail
ArtikelDo You Really Have An Alliance Strategy ?  
Oleh: Gomes-Casseres, Benjamin
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 26 no. 4 (1998), page 6-11.
Topik: ALLIANCE; alliance strategy
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31.2
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIf partnering is to have strategic value for those involved, it must be more than a business relationship - it must be congruent with and supported by the partners’ long - term strategies. The author examines the four elements that are essential to any coherent alliance strategy.
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