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Do You Really Have An Alliance Strategy ?
Oleh:
Gomes-Casseres, Benjamin
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 26 no. 4 (1998)
,
page 6-11.
Topik:
ALLIANCE
;
alliance strategy
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31.2
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
If partnering is to have strategic value for those involved, it must be more than a business relationship - it must be congruent with and supported by the partners’ long - term strategies. The author examines the four elements that are essential to any coherent alliance strategy.
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