Pengaruh Kesadaran Konsumen, Konsekuensi Individual dan Lingkunagn Terhadap Niat Beli Produk Pangan Organik  

Oleh:

Junaedi, M.F. Shellyana

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Modus Jurnal Ekonomi dan Bisnis vol. 20 no. 1 (Mar. 2008), page 1-15.
Topik: Psychographic; Ecological Affect; Ecological Knowledge; Environment Consciousness; Price Premium; Green Purchasing
Fulltext: Pengaruh Kesadaran Konsumen, Konsekuensi Individual dan Lingkunagn Terhadap Niat Beli Produk Pangan Organik.pdf (11.61MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: MM57.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study examined the causal effect relationship between green purchasing and intention to green purchases. Green purchasing consists of attitudinal and behavioral approaches, psychographic factors, ecological Affect, ecological knowledge, environmental consciousness, price premium. The ideas implied on this research will aid in resolving green purchasing problems and decision making process related to green purchasing reinforcement. The model testes in this study was based on previous findings and related studies as well as related concepts. Questionnaires were used to collect data from 147 respondents. These respondents were women who cook their daily meal. Findings of this research suggest that consumers' nature orientation significantly influence ecological affect and ecological knowledge, while environmental consciousness sigficantly influence price premium and econlogical knowledge. the implication of this result is relevant to academiciand and pratitioners in explaining how environmental consciousness, ecological affect and ecological knowledge influence gren purchase intention.(Upload Full-Text_Ali_Desember 2023)

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