Pengaruh Perbedaan gender Terhadap Perilaku Pembelian Impulsif  

Oleh:

Kiati, Desma ; Junaedi, M.F. Shellyana

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Modus Jurnal Ekonomi dan Bisnis vol. 19 no. 2 (Sep. 2007), page 94-103.
Topik: Kiati; Desma; Gender; Pocket Money; Frequency of Purchase; Fashion
Fulltext: Pengaruh Perbedaan gender Terhadap Perilaku Pembelian Impulsif.pdf (7.63MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM57.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The purpose of this study was to identify dimensions of impulsive buying behavior among college students in Yogyakarta. This study also identified gender differences in terms of impulsive buying. Data were collected by means of survey. This study used factor analysis to identify the dimension of impulsive buying behavior. Impulsive buying behavior can be divide into four dimensions: unplanned, irrational, usefulness and mood. Significant differences among men and women were found especially in unplanned and mood dimensions. Significant differences were also found for all dimensions based on pocket money on earning and frequency of fashion purchase. (Upload Full-Text_Ali_Desember 2023)

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