Detail Corporate Social Responsibility and Corporate Image Case Study of Waste Management Program of Unilever in Surabaya Bibliografi Author: Dwianto, Raphaella Dewantari ; Prasetyantoko, A. Ico Tri Topik: MNC; CSR; brand equity; urban community; local leaders Bahasa: (EN )     Penerbit: [s.n]     Tempat Terbit: Sapporo    Tahun Terbit: 2007     Jenis: Papers/Makalah Fulltext: Paper 16 - Sapporo.pdf (65.15KB; 62 download) Abstract One of the central debates in Corporate Social Responsibility (CSR) issue resides in the question of who should be the beneficiaries of the socially responsible policies. Other relevant question is whether better CSR leads to higher performance. To be more specific, the relevant question is whether CSR program enhance corporate image and brand equity of the firm. This paper intends to engage with the latter issue. To bring the empirical evidence, this paper focuses on the Unilever’s CSR program in Jambangan district, Surabaya, the second largest city in Indonesia. At present, companies adopt the term CSR more as a concept of integration between social and environmental concerns in their business operations and in interaction with stakeholders. And the fact shows that companies with good social and environmental records perform better and gain more profit and growth. This paper finds that external CSR program will potentially enhance corporate image and corporate identity which finally enrich the internal brand equity of the firm. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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