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Detail
JurnalMarketing Theory vol. 3 no. 4 (Dec. 2003)
Bibliografi
Topik: Analytical Marketing
Bahasa: (EN )    Year:: 2003    Bulan: 12    Edisi: Des 2003    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Marketing Theory]
Artikel dalam koleksi ini
  1. The Community Readiness Model: A complementary approach to social marketing, halaman 411–426
  2. Marketing in the Public Sector: Towards a Typology of Public Services, halaman 427–445
  3. Social-Servicescape Conceptual Model, halaman 447–475
  4. Designating Opponents in Empirical Research Reports: The Rhetoric of ‘Interestingness’ in Consumer Research, halaman 477–501

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